PRIVACY POLICY
Last updated: March 2026
This privacy policy explains how we collect, use, and protect your personal data when you visit this website or purchase a course. As a business based in Sweden, we comply with the General Data Protection Regulation (GDPR).
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WHO WE ARE
This website is operated by Maria Wigge / Maria Wigge Form, based in Sweden. If you have any questions about this policy or how your data is handled, you can contact us at: hello@mariawigge.se
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WHAT DATA WE COLLECT AND WHY
Name and email address
We collect your name and email address when you sign up for a free resource (such as a lead magnet or email challenge) or when you purchase a course. We use this information to deliver what you signed up for, send you relevant emails about our courses and content, and manage our ongoing relationship with you. The legal basis for this processing is your consent and, where applicable, the performance of a contract.
Payment information
When you purchase a course, payment is processed securely through Teachable. We do not store your payment card details ourselves. Please refer to Teachable's privacy policy for details on how they handle payment data.
Usage and analytics data
We collect anonymised data about how visitors use this website, such as which pages are visited and how long you stay. This helps us understand what content is useful and improve the site. The legal basis for this is our legitimate interest in improving our services.
Cookies
This website uses cookies — small text files stored on your device. Some are essential for the site to function; others are used for analytics and advertising. You can control cookie settings through your browser at any time. We will ask for your consent before setting non-essential cookies.
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THIRD-PARTY TOOLS WE USE
We share your data with the following trusted third-party services where necessary to run our business:
Teachable — our course hosting platform, which manages course access and payment processing. Privacy policy: teachable.com/privacy
Meta (Facebook/Instagram) — we use the Meta Pixel on this site to measure the effectiveness of our advertising and to reach relevant audiences. Meta may set cookies and collect data about your visit. Privacy policy: facebook.com/privacy/policy
Pinterest — we use Pinterest's analytics and advertising tools to understand how our content performs on that platform. Privacy policy: policy.pinterest.com
Google Analytics — we use Google Analytics to collect anonymised data about site traffic. Google may process this data on servers outside the EU. Privacy policy: policies.google.com/privacy
We only share the minimum data necessary with these providers, and we ensure they offer appropriate data protection safeguards.
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YOUR RIGHTS UNDER GDPR
If you are based in the EU or EEA, you have the following rights regarding your personal data:
- The right to access the data we hold about you
- The right to correct inaccurate data
- The right to request deletion of your data
- The right to object to or restrict certain processing
- The right to data portability
- The right to withdraw consent at any time
To exercise any of these rights, please contact us at hello@mariawigge.se. You also have the right to lodge a complaint with your local data protection authority. In Sweden, this is Integritetsskyddsmyndigheten (IMY): imy.se
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HOW LONG WE KEEP YOUR DATA
We keep your personal data only for as long as necessary. Email subscribers are kept on our list until you unsubscribe. Customer records related to purchases are retained for as long as required by Swedish tax and accounting law (typically 7 years). Analytics data is retained in anonymised form.
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DATA TRANSFERS OUTSIDE THE EU
Some of the third-party tools listed above may process your data outside the European Union. Where this is the case, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
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CHANGES TO THIS POLICY
We may update this policy from time to time. When we do, we will update the date at the top of this page. We encourage you to check back periodically.
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CONTACT
For any questions about this privacy policy or your personal data:
Maria Wigge
hello@mariawigge.se
Sweden